[ Tips ] 一分鐘使用導覽
商品編號： 9-613-045 出版日期： 2013/04/03 作者姓名： Davenport, Thomas H.;Iansiti, Marco;Serels, Alain 商品類別： Operations management 商品規格： 20p 再版日期： 地域： 產業： 個案年度： 2011 -
商品敘述：
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G''s laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?
涵蓋領域：
Data management;Performance indicators;Predictive analytics
相關資料：
哪些人也有訂購？